Technology and innovation present the world around us with razor sharp detail.
New filters and f-stops fill our screens with tens of millions of pixels that bring life to life like never before...
uncovering hidden features and overlooked facets; richer tones, crystal-clear textures and deeper, darker, ink-black shadows.

It’s our existence in 4K.
Or 8K.
Or HDR.
Or whatever.

But the funny thing is the human eye can’t even process images at that resolution.
Because life isn’t high res.

The memories and moments that matter the most, that stand the test of time,
aren’t clean and crisp and streamlined and modern and sleek –
they are well worn pictures, with dust and scratches from being replayed
over and over and over in our hearts.

Like our favorite records.

Which ones do you keep playing?
Make some no15e.